Resume Writing For Retail Sales - Great Tips to Help You Design Your Resume

Resume Writing For Retail Sales - Great Tips to Help You Design Your ResumeNo one can deny the role of resume writing for retail sales. It is only logical to believe that any good salesman who has a well-written resume is likely to impress his or her prospective customer base.The question is how to go about writing a good candidate resume. This is actually not as difficult as it might seem because there are several factors to consider. It is not a question of just filling out the paper and sending it to the printer.There are countless resources on the Internet. Most of these sites provide samples of resumes to choose from. You can study the samples and analyze the overall quality to see if this particular resume fits your resume needs.What is your purpose for writing a resume? If you are applying for a job in retail sales, it is very important to get a job. How would your resume help you get a job?If you want to reach out to your prospective employer, include your complete background and qualifications. Many times this will be enough to convince the hiring manager that you are really the best candidate for the job.Another thing to consider is your goal when you write your resume. Do you want to appear to have all the answers? Or do you just want to fill up the space? In most cases, the former is more likely.Be sure to give the hiring manager a sample resume to look at. They will be more impressed with your resume if they see a sample before they even hire you.

Small Business Branding Strategies 5 Ways to Distinguish Your Company

Small Business Branding Strategies 5 Ways to Distinguish Your Company When QuadJobsâ€"a website that connects local employers with college and grad students looking for workâ€"launched in October 2014, the founders wanted to perfect their branding right out of the starting gate. The three co-founders were all veterans of the business world and knew that if their branding did not immediately convey their value proposition to potential users, they might not get a second chance. “We realized early on that for people to understand the brand, you have to be hyperfocused about that,” says co-founder Betsey O’Reilly, a former managing director at Deutsche Bank, who teamed up with Andra Newman, formerly head of recruitment for J. Crew and Abercrombie Fitch, and Bridie Loverro, founder of Blue State Coffee. So how’d they do it? To start, the team spent a lot of time researching their market and incorporating what they learned into their brand. When they found that potential employers want their work force to be college-educated, for example, they fine-tuned their marketing to highlight that. Their official tag line: “The educated way to get things done.” This and similar branding refinements seem to be working. In the first six months QuadJobs has attracted about 1,000 subscribers who hire help through the site and worked with 8,000 students, according to O’Reilly. Investors are also responding to the brand. QuadJobs raised $500,000 in initial funding and recently borrowed $300,000 in convertible debt. Want to get your own branding right from the start? Here are some strategies to help you strike the right note. 1) Don’t expect to do it in one day. Building a brand is a multipart process that starts with getting clear on your mission and target audience and creating images and words that reflect that, says Donna Maria Coles Johnson, founder and CEO of the Indie Business Network, a 1,200 member trade organization for makers of handmade and artisanal products (think soaps to baked goods). “It’s not just how it looks,” she says. “It’s what you bring to the table as you become the walking, talking representative of that brand.” Build enough time into the launch of your business to reflect that. 2) Talk with potential customers. Getting as clear as possible about what you’ll offer and how you’ll explain that in your branding will ensure that you build a strong brand from the outset. One of the best ways to do this is by talking with people in your target market to find out their needs, so you can fine-tune your offering and your brand to reflect that. QuadJobs arranged about 10 focus group sessions with about 200 participantsâ€"including both clients and employeesâ€"to make sure the company’s value proposition was clear. “We really tried to pinpoint what the pain point was for both sides of the equation,” says O’Reilly. That enabled its team to focus the site, and its branding, on what mattered to both groups. During the focus groups, employers often made comments like, “I am so much more comfortable bringing a college student into my house than a lot of the other options that are out there,” O’Reilly said. Getting this feedback showed QuadJobs’ founders that the education level of their talent was their core differentiator. That in turn, shaped elements of its branding such as their tag line. Meanwhile, from the students in the focus groups, the company learned that finding gigs that they could fit into a demanding schedule of classes was very important. QuadJobs highlights the flexibility of its gigs on the site’s home page. Many of the young people also hoped to build a work history that would help them get future jobs. That led to the development of the JobGPA, a compilation of employers’ reviews and comments about a student’s performance that they can show to future employers. “We think there is real value in these jobs,” says O’Reilly. “They show work ethic, commitment, and skills.” 3) Keep it simple. If you do a marketing campaign, whether on radio or the web, it’s tempting to try to cram a ton of information into your message. That will only confuse your audience, says O’Reilly. It is better, she says, to stay clear and focus on your core offering. “You have to assume people are hearing your message for the first timeâ€"every time,” she says. 4) Connect on an emotional level. Sometimes conveying the vibe of your brand and your company is more important than trotting out a list of features you offer. “Start with an emotional connection,” recommends Jason Pomeranc, co-founder of SIXTY Hotels. His boutique-hotel chain has opened two properties in New York Cityâ€"SIXTY SoHo and SIXTY LES (short for Lower East Side)â€"and one in California, SIXTY Beverly Hills, since the firm launched in November 2013. Another outpost is slated to open in South Beach, Fla., in October. One way SIXTYHotels conveys its ambiance is through an online publication called alphasixty, which covers topics like art, fashion, and food. “We don’t talk about the hotel that much,” Pomeranc says. “We talk about what we love.” In a previous hotel business he sold, he found customers really connected with a print magazine that the company published. It gave them a sense of what a hotel stay would feel like, he says. 5) Stay flexible. Don’t expect the brand you launch to remain static. You may need to make some nips and tucks over time. “When your target audience responds to you, that’s when the brand begins to be created,” says Coles Johnson. Many companies discover that their brand resonatesâ€"but with a different group of customers, or in a different way, than they originally expected. One personal-care products company run by a husband-and-wife team in the Indie Business Network focused on female customers in the beginning. When the husband got involved in talking with their clientele, the business began to attract more men, Coles Johnson says. The couple changed the brand from Simply 7 Skincare to SoapCommander.com, she says. “Whether you start off knowing who your customers are, your customers will come and tell you if you’re right or you’re wrong,” says Coles Johnson. The trick is responding to unexpected opportunities. “In order to create a successful brand, you have to follow where your customers are telling you that you need to go,” says Coles Johnson. Read next: 5 Creative Ways To Fund Your Small Business

Business Reputation Management for Small Businesses WebiMax

Business Reputation Management for Small Businesses WebiMax Because customers frequently look at businesses' online reviews and reputations before making purchases, many business owners are turning to online reputation management companies to bolster their online image. It's important to choose a reputation management company that fits your specific needs, such as building a new online reputation, maintaining a positive one or improving a negative one. After conducting extensive research and analysis of online reputation management services,we recommend WebiMaxas the best online reputation management service for small businesses. WebiMax can perform a combination of services for small businesses, including social media management, content creation, crisis management, press releases, review acquisition and management, and online monitoring. The company works with your business to create a customized reputation management strategy that is customized to your needs, and it offers affordable pricing. We chose WebiMax from dozens of reputation management services. To learn more about how we selected WebiMax and for a comprehensive list of reputation management services,visit our best picks page. Editor?s note: Looking for the right online reputation management service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. WebiMax Pricing and Plans Unlike some online reputation management services, WebiMax does not have preset service plans and predetermined costs. Instead, WebiMax's pricing is customized based on the services you need. Several factors affecthow much work will be needed to repair or maintain your brand's online image, and this amount of work plays the biggest role in determining how much the services will cost. To determine the best plan for you, WebiMax conducts a free analysis of your business's online reputation, scouring the web for negative content to be pushed down in search results and positive content to be propped up. After the analysis, WebiMax prepares a formal proposal that includes all of the strategies it recommends for your business. You can accept the proposal as isor request fewer or more strategies. For a business that didn't have much negative content and was more focused on building a positive online image, WebiMax estimated itsservices would cost about $500 per month. This cost includes continuous online monitoring for brand mentions, review acquisitions and the creation of positive content, such as a microsite to house new online articles, images and videos. These are just estimated costs, so they could vary depending on the specific services. If you're interested in WebiMax, we encourage you to contact the company directly to receive the free analysis and formal proposal of services and costs. One advantage that distinguishes WebiMax from its competitors is that the service doesn't require long-term contracts. It works on a month-to-month basis, and you can cancel at any time for no cost. Other online reputation management companies we considered required three-, six- or even 12-month contracts. The ability to test the service without being penalized if you decide to cancel was a big plus for us. Get Help With Your Online Reputation WebiMax Features WebiMax is one of the most comprehensive reputation management companies we examined. The company conducts a wide range of reputation management services that can clean up a negative internet reputation, maintain a positive online image or, for new businesses, build an online reputation from scratch. WebiMax takes the time to study your business and its current online reputation. Then, the company devises a customized plan including some or all of its reputation management strategies. By using several methods to monitor the fluctuation of your online image over time, WebiMax stays on top of any increases in negative content and counteracts them. The company addresses potential threats to your image and offers strategies you can implement to prevent further negativity from damaging your reputation. This proactive approach was one key reason WebiMax rose to the top of our list. Here are some of the online reputation management services WebiMax offers: Content creation:WebiMax creates new, positive content and optimizes it to push negative content off the first few pages of search engine results. This content can include articles and blog posts, as well as microsites. The content employs SEO best practices, such as using strategic keywords, page titles, meta descriptions, H1 tags and alternate tags for images. Online monitoring:WebiMax developed its own web crawler that scans more than 100 million web pages a day and extracts conversations, comments, articles and online reviews about your business. This allows the company to provide real-time updates and ensures you are aware of what is being said about your business online. Social media monitoring:WebiMax also constantly monitors social media networks like Facebook, Twitter, YouTube, Instagram and LinkedIn, helping to ensure you're always aware of conversations surrounding your business. Social media management:If your social presence is lacking, WebiMax will create and build profiles for you. If your presence isn't optimized or appears unprofessional, WebiMax will fix those problems for you and help boost your social media sites in the search rankings. Review acquisition and management: WebiMax uses software and outreach to acquire positive reviews from customers. The outreach helps encourage happy customers to leave reviews on the outlets your business values most, such as Google or Yelp. In addition, WebiMax monitors review sites for new reviews, giving your business the best chance to quickly respond to negative reviews. Crisis management:Should a crisis situation arise, WebiMax can quickly develop a strategy to minimize damage to your business's reputation. Positive promotion:WebiMax promotes your most positive content, making prospective customers more likely to come across it. Additional WebiMax Services Part of what makes WebiMax so appealing is that it's a full-service digital marketing agency. In addition to online reputation management, the company handles a range of digital marketing needs. This can be especially valuable in ensuring a consistent message and voice across all online outlets, such as your website, social networks and review pages. Here are some of the other services WebiMax offers: Search engine optimization Search engine marketing Web design Social media marketing Conversion optimization Online public relations Lead generation E-commerce solutions Mobile websites Link removal services Local marketing WebiMax will work with you to determine which of these marketing strategies make the most sense for your business. Because WebiMax offers all of these services, you might adopt some of these tactics and then switch to other strategies later. Using one agency to handle all of these needs provides businesses with the flexibility to test different strategies without having to find a new vendor for each one. WebiMax Customer Service WebiMax provides helpful online resources like blogs, white papers and FAQs for business owners to learn about reputation management and SEO services. If you have additional questions and would like to speak with a WebiMax representative, you can contact them via phone, email or a contact form. We contacted WebiMax, posing as a small business owner who needed to build our company's online image, and we were pleased with the level of customer support we received. Our calls were quickly answered by helpful representatives. After getting a feel for what we needed, the representatives referred us to a specialist who develops proposals for new customers. We liked that the WebiMax representatives really took the time to listen to our needs and answer our questions. We appreciated that they never tried putting a hard sell on us. WebiMax has an experienced team of professionals, and each business is assigned a project manager who is dedicated to ensuring you're kept up to speed on the status of your campaigns. WebiMax understands the importance of confidentiality, so the company offers to sign a nondisclosure agreement. It's also encouraging thatWebiMax is an accredited member of the Better Business Bureau and maintains an A+ rating. As of November 2019, only three complaints had been filed against the company in the past three years. Limitations Although WebiMax is our choice for the best reputation management company for small businesses, it has some limitations. For example, the company's website doesn't provide many details about the reputation management services. There are no preset plans. That's an advantage for businesses that need customization, but it means potential clients must contact the company to learn which specific services WebiMax can offer their business. Because WebiMax doesn't list pricing on its website, it can be tough for small business owners to quickly gauge whether the company will be within their budget. However, you can easily contact WebiMax's customer support representatives to get customized details about pricing and services. Ready to choose a reputation management service? Here's a breakdown of our complete coverage: Choosing a Reputation Management Service Best Online Reputation Management Services of 2020 Best Reputation Management Service for Individuals Best Online Reputation Management Service for Review Management Editor?s note: Looking for the right online reputation management service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. Skye Schooley Skye Schooley is an Arizona native, based in New York City. After receiving a business communication degree from Arizona State University, she spent nearly three years living in four states and backpacking through 16 countries. During her travels, Skye began her blog, which you can find at www.skyeschooley.com. She finally settled down in the Northeast, writing for business.com and Business News Daily. She primarily contributes articles about business technology and the workplace, and reviews remote PC access software and collection agencies. 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